Skip to content
Book a discovery call

Marketing is only as strong as the foundations it's built on

You can have good people, real expertise, and genuine demand, and still find that youre marketing isn't working as it should. Or you're about to invest seriously for the first time and want to make sure it goes into the right thing.

It's tempting to do more or try new things, but if you don't know what the real problem is, you can't be confident it's the right solution. And if it isn't, you're wasting money.

Often, marketing isn't working because the foundations it's built on aren't right.

Are you reaching the right people in the first place?
Is what you offer clear enough to land without you in the room to explain it?
Is your message consistent across every touchpoint your customers and prospects have with your business?

See pricing

Who it's for

You're about to invest in marketing properly

You want to make sure the foundations are right before committing to serious budget, a hire, or an agency.

You're already investing but it's not working the way it should

The activity is happening but the results don't reflect the effort, and you can't pinpoint why.

You're planning a structural change

A rebrand, new website, or new service line, and you want the strategic foundations to be solid before you commit.

You're not sure your story is still right

Competitors or market shifts are making you question whether how you're presenting the business is still right.

You're lacking a clear strategy

You have someone in-house but direction is coming from multiple places and the marketing reflects that fragmentation.

Lite

Best if you need a clear picture of where the problem sits without a large commitment.

£2,000/fixed fee

Lite includes

  • Pre-session questionnaire to work through the key questions about your business
  • Pre-session review of your website and recent LinkedIn activity
  • One structured diagnostic session, 90 minutes working through what you told me against what the materials show
  • A structured assessment across seven dimensions with a clear verdict on where the primary constraint sits and what the logical next steps are
  • A report covering what you're communicating, where the gaps are, your strongest propositions, and what needs to happen next
Book a discovery call

Standard

Best if your situation is complex or you want a thorough review of activity before we speak.

£3,500/fixed fee

Standard includes

  • Everything in the Lite, plus:
  • Pre-session materials review expanded to include advertising, sales assets, and LinkedIn performance data analysed via Metricool (read-only access required)
  • An additional structured diagnostic session, with reflection time between sessions so conclusions are tested together and refined
  • More directional recommendations on where the strongest opportunities sit and how to approach them
Book a discovery call

Full

Best if you need the findings to land with stakeholders internally, not just with you

£5,000/fixed fee

Full includes

  • Everything in the Standard, plus:
  • A half-day in-person workshop to present findings and agree next steps with your team
Book a discovery call

Book a call with me

A 30- minute conversation to understand where you are and how I can help.No obligation or pitch, just a chat about your situation.