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Marketing is only as strong as the foundations it's built on

You can have good people, real expertise, and genuine demand, and still find that your marketing isn't working as it should. Or you're about to invest seriously for the first time and want to make sure it goes into the right thing.

The Foundations Audit gives you a clear picture of where you are:

Is what you offer clear enough to your audience? Is your message consistent across every touchpoint customers have with your business? Are you reaching the right people?

You leave with a specific assessment of your business and a clear view of what to do next,so you're not spending before you know where it'll have most impact.

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Who it's for

You're about to invest in marketing properly

You want to make sure the foundations are right before committing to serious budget, a hire, or an agency.

You're already investing but it's not working the way it should

The activity is happening but the results don't reflect the effort, and you can't pinpoint why.

You're planning a structural change

A rebrand, new website, or new service line, and you want the strategic foundations to be solid before you commit.

You're not sure your story is still right

Competitors or market shifts are making you question whether how you're presenting the business is still right.

You're lacking a clear strategy

You have someone in-house doing the work but nobody with enough strategic expertise to tell you if you're pointing them in the right direction.

The Foundations Audit

The Foundations Audit is a structured diagnostic that works through what your business is, what you're communicating, and whether the two match.

Lite

£2,000

Best if you want a clear picture of where the problem sits before committing to anything further.

What's involved:
  • A questionnaire covering the key questions about your business, sent in advance
  • A review of your website and recent LinkedIn activity
  • A 90-minute diagnostic session working through what you told me against what the materials show
What you leave with:

A written report and assessment, covering:

  • Whether what you offer is clear and distinct enough to cut through to the people you're trying to reach
  • Where the gap sits between the value you offer and what's actually coming across
  • What to fix first and why
  • The confidence to focus on what actually matters

Standard

£3,500

Best if your situation is more complex or you want a thorough review of activity before we speak.

What's involved:

Everything in Lite, plus:

  • Expanded materials review including advertising, sales assets, and LinkedIn performance data
  • A second diagnostic session with reflection time between them so conclusions are tested and refined
What you leave with:

Everything in Lite, plus:

  • A view of your messaging across your key customer touchpoints
  • A data-backed view of how your LinkedIn content is performing
  • More directional recommendations on where the strongest opportunities sit and how to approach them

Full

£5,000

Best if you need the findings to land with stakeholders internally, not just with you.

What's involved:

Everything in Standard, plus:

  • A review of where and how you're currently reaching your audience, not just what you're communicating
  • A half-day in-person workshop to work through the findings with your key stakeholders
What you leave with:

Everything in Standard, plus:

  • A view of whether you're reaching the people most likely to need what you do

  • A shared understanding across your team of what the findings mean and what the recommended next steps are

Book a discovery call with me

A 30- minute conversation to understand where you are and how I can help.No obligation or pitch, just a chat about your situation.