Foundations Audit
Clients often know something isn't working but not quite why.
The audit finds what's actually driving that – the gap between the presenting problem and the real one.
The work that makes your marketing work
Before I recommend anything, I need to understand what's actually going on. That's true whether we're doing a standalone audit or you've brought me in on a longer engagement.
If you solve the wrong problem brilliantly, you've still solved the wrong problem.
What I do
Brand Strategy
Most B2B businesses underinvest in the work everything else depends on.
The clearer a business can articulate why it exists, what it does, who it's for, and why it's different, the harder its marketing works.
Go-to-Market Strategy
With solid foundations, the work can turn to how the business goes to market.
Where to focus, how to build visibility with the right buyers, and how to build marketing that generates consistent pipeline.
Two decades across consumer, B2B and recruitment marketing means I know whether the issues are with brand strategy, how the business is taking itself to market, or something more foundational.
How I work with others
My work sits at the strategic end of marketing: diagnosis, brand strategy, and go-to-market planning.
I don't replace the specialists who deliver it – the copywriters, designers, performance marketers, and media buyers who have deep expertise in those areas and do that work brilliantly. I make sure they're briefed properly and working towards the right thing.
If you need to build a marketing team or find the right agency, I can help you work out what you need and how to brief them. The goal is always that the work gets done exceptionally, by the right people.
Ways to work together
Foundations Audit
For businesses that want to understand what's actually getting in the way before committing to anything further.
From £2,000
A structured review of the strategic foundations beneath your marketing, finding where the problem actually sits before anything else happens.
You get a written diagnosis covering what's presenting, what's underneath it, and what the logical next move looks like.
Strategic Retainer
For businesses that need ongoing senior marketing leadership in the business without a full-time hire.
From £2,500/month
From one day per week.Working with you as a Fractional CMO or Marketing Director depending on what your business needs. Responsible for the strategy and accountable for translating it into pipeline and revenue.
Involvement ranges from strategic oversight to more hands-on support, depending on current resources, time commitment and scope.
Bespoke Projects
For businesses that need a complete, time-bound piece of work with a clear outcome.
Priced on scope
Typically brand strategy, go-to-market strategy, or a specific strategic question that needs answering.
Scoped and priced per project.