Before I recommend anything, I need to understand what's actually going on. That's true whether we're doing a standalone audit or you've brought me in on a longer engagement.
Clients often know something isn't working but not quite why. The audit finds what's actually driving that – the gap between the presenting problem and the real one.
My background working across major consumer, B2B and recruitment brands means I know which layer the problem sits at. Whether that's strategic clarity, brand foundations, or how the business is taking itself to market.
Most B2B businesses underinvest in this layer, and it's the one everything else depends on. The clearer a business can articulate why it exists, what it does, who it's for, and why it's different, the harder its marketing works.
I bring consumer brand discipline to this (the rigour that B2B often skips) asking the questions that give a business the strategic clarity to grow from.
With the foundations, the work turns to how the business takes itself to market. Where to focus, how to build visibility with the right buyers, and how to build marketing that generates consistent pipeline.
Two decades across consumer, B2B and recruitment marketing means I know what works, and what activity without momentum looks like.
My work sits at the strategic end of marketing: diagnosis, brand strategy, and go-to-market planning.
I don't replace the specialists who deliver it – the copywriters, designers, performance marketers, and media buyers who have deep expertise in those areas and do that work brilliantly. I make sure they're briefed properly and working towards the right thing.
If you need to build a marketing team or find the right agency, I can help you work out what you need and how to brief them. The goal is always that the work gets done exceptionally, by the right people.
For businesses that want to understand what's actually getting in the way before committing to anything further.
A structured review of the strategic foundations beneath your marketing, finding where the problem actually sits before anything else happens.
You get a written diagnosis covering what's presenting, what's underneath it, and what the logical next move looks like.
For businesses that need ongoing senior marketing leadership in the business without a full-time hire.
From one day per week.Working with you as a Fractional CMO or Marketing Director depending on what your business needs. Responsible for the strategy and accountable for translating it into pipeline and revenue.
Involvement ranges from strategic oversight to more hands-on support, depending on current resources, time commitment and scope.
For businesses that need a complete, time-bound piece of work with a clear outcome.
Typically brand strategy, go-to-market strategy, or a specific strategic question that needs answering.
Scoped and priced per project.
